stigma Archives - GB Obesitas

Obesity Part 5: the GB Obesitas Action List

By | About obesity, News, Obesity prevention, Online resources

In our blog series “Obesity -who is to blame?” in Part 1, we have talked about how obesity is a disease, in Part 2 how we move around, in Part 3 processed food and the term “bliss point” and in Part 4 the costs of obesityand an example from Chile of what can be done about the problems in real life. We have now put together a variety of measures that have been tried or proposed in different places around the world.

The idea behind this is this: Obesity is not the fault of the individual – it is obesity-sensitive genes plus our obesogenic environment that creates the disease. Dealing with obesity as the “responsibility of the individual” is therefore both unfair and ineffective. As far as prevention is concerned, society is already acting in situations which in principle are similar: traffic, alcohol, tobacco. We have traffic rules, car testing and driving licences; alcohol tax, age limits and warning labels. Now we need the same in our “obesogenic” society.

Preventing overweight and treating obesity are different things

Preventing overweight and obesity from occurring (=primary prevention) is just as important as treating obesity disease in those already affected (=obesity care) -but the two situations require completely different measures. Primary prevention requires preventive community intervention, obesity care requires medical intervention. Measures in the list that are preventive are labeled “(PR)” as in primary, measures related to the care of already established obesity are labeled “(HC -health care)”.

Medical decisions and measures (HC)

  • Obesity should be considered a common, chronic and serious disease
  • Obesity disease is thus a central and mandatory subject in all healthcare educations, this needs to include knowledge about how the disease occurs, its physiology plus nutritional education. (All these things are completely underdeveloped in Swedish healthcare education today).
  • Evidence-based national guidelines
  • Patient follow up database for non-surgical obesity treatment, corresponding to the surgery registry SOReg. (We must document what care measures we do, which ones work and which do not, etc. In spite of the fact that the weight management industry in Sweden alone has a turnover of SEK 300 million per year, there is currently no patient follow up register in place.)
  • Drug subsidy for modern obesity drugs. If obesity is a common chronic and serious disease, then of course the medicine costs must be treated as all other medications -with subsidy.
  • All children with isoBMI > 30 are referred to an obesity-competent team (mandatory for the caregiver, children with obesity risk living 14 years shorter lives than their normal weight friends), these children’s parents should be involved and supported (not blamed).
  • Activities suitable for FAR (physical activity on prescription) – procured by Sweden’s regions from gyms, wellness and fitness centers and associations and then offered subsidized to those prescribed FAR by the healthcare system

School and Youth (PR)

  • Walking school buses” under municipal authority
  • Ban on fast food restaurants, soft drink vending machines etc. within 500 metres of and within schools
  • Mobile phone ban in school during all school hours including breaks (probably positive for both studies and activity).
  • Subsidies for ourdoor kindergartens and preschools
  • Guidelines+control of served food at preschool and school: -educational meals, nutritional content and portion sizes; and training in nutritional science for all staff.
  • Playgrounds with roofs that are a little more comfortable when the weather is bad.

Society (PR)

  1. Sugar tax (18% tax on high sugar drinks in Chile),
  2. Black Dot labels on foods high in sugar, salt, calories or saturated fats (i.e. up to four black “dots” per food). Foods with several Black Dot labels are sold in separate sections inside the stores.
  3. Ban on ads for high-processed junk food and sweets aimed at children, ban all TV advertising for this type of product from 06:00 to 22:00 every day.
  4. Prohibition of mascots or toys for children associated with junk food, e.g . Tony the tiger at Kellogg’s or KinderEgg.
  • Ban on sweets, soft drinks and unhealthy snacks within 15 feet of the checkouts in shops
  • Water dispensers outside all grocery stores
  • Accessibility requirements for stairs (not just escalators and elevators) in all public environments (“points of decision prompts” -signs showing the way to the right choice).
  • Guarantee of at least five public areas for physical activity within a 500 metre radius of housing in all urban areas.

Do “everything at once”

None of the above listed measures alone will have a sufficient effect on society to make a difference. We need to implement many of the measures in parallell at the same time and on a large scale. Different actors in society need to work together, led and supported by policiesand legislation. We need to monitor which measures are effective (and which are not)but avoid getting “stuck” in decision making regarding what should be prioritised or not before we even get started. The efforts will, of course, in several cases cost money. At the same time you can expect society to also save the money from increased public health – and consider that overweight and obesity already cost Sweden a staggering SEK 48.6 billion per year and 3400 deaths.

Can you come up with more smart measures to prevent obesity? Get in touch with us and we can update the list!

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Obesity -who is to blame? Part 3

By | About obesity, About obesity, Body weight regulation, Food and drink, News | No Comments

On a normal day…

On the burger joint’s drive-thru: the taste of hot fresh grilled burger, a little sweetness from the dressing and bread, salty fries, bubby cola flavor from the soda -just what I needed now! (This is what a bliss point tastes like, see below!)

At the same time, at one of our info meetings: “obesity is of course my own fault, no one has forced me to eat this much…”

Meanwhile, in a social media comment field: “fat people have themselves to blame, no one has forced them to put all that rubbish in their mouths…”

At the same time, in a boardroom: “… we see excellent growth in all markets, especially the Nordic market has developed favourably since we…”

Is all this connected? And if yes, then how? We’ll talk about that today.


Bliss Point

Let’s start with the meal we descibed. Now it was a Burger Meal of some kind, but might as well have been a microwave lunch, sweetened drinking yogurt or a Friday snack in front of the TV: here we need to learn about the term “Bliss Point”. The following quotes are from Svenska Dagbladet’s article series on obesity the other week:

“Bliss point is a term that describes the proportion of sugar but also fat, salt and other flavors, which is maximally alluring to our reward system. If the point is exceeded, we feel disgust because it becomes too sweet or too salty. But all the way up to the “disgust point”, the product gradually becomes increasingly attractive. The term bliss point has been used in the food industry since the 1970s when it was explored in detail.

An important discovery was when sugar, fat and salt are combined, the respective disgust point is raised and the product instead becomes super rewarding. For children, the disgust point is just over 25 per cent sugar, for some up to 36 per cent. That’s just over twice as high as for adults, and explains why products aimed at children are often made sweeter.

In addition, some ingredients can shift the disgust point upwards for other ingredients, thus increasing consumption, such as sugary soft drinks together with salty snacks.”


Bliss Point: the perfect combination of sweet, salty, fat

So it’s no coincidence that a Burger Meal looks the way it does – it’s the perfect, super rewarding, combination of sweet, salty and fat that releases the most rewarding neurotransmitters (endorphins, dopamine) in our brains. Once there, the various companies have gradually increased portion sizes and thus the profits – compare a burger meal in 1950 against today in the first picture, or how, among other things, our “Friday in front of the TV” habit has increased Swedish potato chip sales in the second picture:

And so the “no one has forced me” reasoning tags along, doesn’t it? This food is scientifically expert designed to produce as much reward hormones as possible in our brains every time we eat(!).


Study: High processed food -weight up

This spring, a very well-crafted study on just that was published by Kevin D. Hall in Cell Metabolism (“Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain…”). 20 adult participants, weight stable with BMI around 27, were stayed at the clinic for two weeks. They were randomized to either eat high-processed food or unprocessed food. They could eat as much or as little as they wanted. The result? Those who lived on high-processed food ate an average of 508 kcal more per day than the others, through eating more fat and carbohydrates, but not protein. After the study period, those who ate high-processed food had gained an average of 0.9 kg, those with unprocessed instead lost an average of 0.9 kg! See also the chart in the title image of the blog here above.

The study has, quite rightly, already received a great deal of attention. And note that these were weight-stable study subjects who did not have obesity, yet it becomes so obvious in just two weeks.

So you see, it’s all connected! Developing overweight/obesity is not the individual’s “fault”, our food society is today like an ingeniously rigged minefield with “bliss points” everywhere. (And so far, the government is doing nothing about this basically, but more about their responsibilities in the next blog section).


Big business

So to the boardroom we mentioned in the beginning: who are these companies?

Well, it’s Nestle (including Mövenpick and Dreyer’s ice cream, PowerBar, NesQuick, KitKat, Smarties), Pepsico (including Tropicana, Mtn Dew, Gatorade, 7Up, Pepsi, Pizza Hut, KFC, Taco Bell), Unilever (including GB Glace Group, Ben&Jerry, Knorr, Becel), Coca Cola (Fanta, Sprite, Monster, VitaminWater, etc.) -add the companies Mars, Kellogg’s, Kraft, McDonald’s, Restaurant Brands Int groups (including Burger King and Tim Horton’s), Orkla Foods (OLW m.m.) and a couple more and you have the majority of all processed foods in your own store at home.

This is big businessnothing is left to chance. Including our taste buds and reward systems.

A hefty cynicism can be found in these large companies’ product ranges: the same companies that have had full control of “bliss points” since the 1970s, and are actively contributing to our ongoing obesity epidemic, are engaged in -you guessed it! -the weight loss industry: a quick Google search shows a market report on the globalWeight Loss and Obesity Management marketand finds some familiar companies listed there -Coca Cola Co., Nestle, Pepsico, Unilever, Kellogg’s…

So the same companies that create our highly processed, bliss point-optimized foods make sure to then also offer weight loss methods and make money off us once more, so to speak.

We can only imagine how perfectly orchestrated these companies feel that it is, when the consumers who suffer healthwise from weight gain only blame ourselves -or each other..!

The next section will be about society, government and politics. What should they be able to do to help us out of this? What have other countries already done and succeeded in? Follow us!

Obesity -who is to blame? Part 1

By | Body weight regulation, Body weight regulation | No Comments

I have been meeting patients with obesity for many years and talked to several thousand patients with obesity or overweight. What strikes you consistently, both in the affected individual and in the reactions they tell you about from their environment or previous healthcare experiences -is the discussion of guilt.

Whose fault is it… and why is it so important?

Whose fault is it that you suffer from overweight/obesity? Whose fault is it that you don’t fix the problem yourself by “moving more and eating less”? Why do patients, their surroundings and healthcare (!) over and over again fixate on the issue of who is to “blame for the problem” of overweight/obesity? We never do it in other situations?

Someone who falls, has a fracture and has to be treated in the hospital – doesn’t get cross-examined about “risky behavior” by their loved ones or their treating orthopaedic surgeon before the fracture is even casted? Someone who is stressed at work, regularly drinks alcohol, doesn’t have time to exercise -and now develops angina; the environment does not point the finger at him/her for the “sloppy lifestyle”, delaying or even refusing(!) treatment for the person to first “get their act together”..? No, the heart disease patient immediately gets the proper examination and then the most modern medications. A conversation about the alcohol, stress and lifestyle choices during the care period, too, of course, but not with a “blame yourself” attitude linked to it. And why? Because both fractures and coronary artery disease are diseases. And we have the right to treatment for our diseases, right?

Now it is just that obesity is also a disease, classified as such by, among others, the United Nations. WHO and American AMA. It’s not a poor lifestyle choice by a less intelligent person who lacks character, it’s a disease.

Who is at risk of developing obesity, and how many people are affected?

Obesity in society develops in two stages: the first step is whether you are at risk of getting the disease obesity at all or not – this is determined by your genes. If you have genes that are sensitive to our obesogenic (obesity-inducing) environment, then you are at risk. Step two is how many of those with sensitive genes who then develop the disease. It is determined by our daily environment – that is, our community. More about this in part 2 of the blog series.

Time to wake up – the earth is round, not flat -obesity is disease, not laziness

Why do we continue to stigmatise, discriminate and bully people with obesity? A strong part-explanation is ignorance. Obesity is a complex, hormonally controlled disease – but very few know about this.

Within Sweden’s healthcare educations – including the medical program! Nothing is basically being taught about obesity. Zero. Nothing. Let that sink in.

And if you don’t know anything about a condition and then meet this particular condition every day, what are you going to do? Well, you have to make something up. Hence the most common prescription “you have to move a little more and eat a little less, so…“. The idea behind this phrase is that the body is like an unintelligent machine without built-in defense mechanisms – if you feed the body with less energy but burn more, it shrinks -as simple as that.

The problem is that science has known since at least the 1990s that it is not that simple – the body has its own idea of what weight it wants, a so-called “set point for body weight” in the brain. If you starve your body, it still remembers what the set point was before you lost weight and now your body is defending itself! (if you want to know more -read here,look here or here). It’s 100% biology. 0% morality, will or character.

The earth is round, not flat. But society or health care has not understood that. -yet.

Time for change!

If you’re suffering from obesity, hear this! It’s not your fault. You’re a perfectly normal person! You live in a large body because you have genes sensitive to obesity. Need support? Contact the National Association of HOBS – they will be happy to help you.

You who bully others for their obesity –stop immediately! Have a close look in the mirror instead: what makes you bully others? What right do you have to judge someone for a disease? Do you also judge other people for other diseases?

If you work in health care, you know what a ghrelin or leptin molecule is, or what they do? No? Then you need to do your homework -it is not acceptable to be ignorant of something as common and serious as obesity. Have you ever prescribed “move more and eat less”, or “you have to lose weight”? That is not evidence-based care. You must read up – feel free to contact us if you need help to move forward.

Next part of the blog series

… it is about who can actually be held responsible for us having an obesity epidemic on our hands. And it’s not individual people with obesity – it’s completely different factors. Follow us!