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Healthy diet Archives - GB Obesitas

Food labelling Chile

Obesity -who is to blame? Part 4

By | About obesity, Body weight regulation, Food and drink, News, Obesity prevention, Online resources | No Comments

In Sweden we have laws and regulations!

We have traffic legislation: we drive on the right, we have to take a test for a driving licence, have the car inspected regularly, drive sober, wear a seat belt and comply with speed limits. We even have special traffic police. The cars themselves are made increasingly safe, they are also crash tested.

We also have alcohol legislation; with age limits, Systembolaget, alcohol tax, warnings in alcohol ads. Tobacco is the same: age limits, warnings on packaging, tobacco tax and recent ban on smoking in outdoor dining areas. Drugs are completely criminalized.

 

Why do we have all this?

Couldn’t people just “take responsibility” and discipline themselves?

We have it because we know that without all this, people would be in harm’s way:

In Sweden, 324 people died and 2195 were seriously injured in traffic in 2018 (Swedish Transport Agency). Approximately 12,000 people die from smoking each year, while 100,000 fall ill with smoking-related disease (National Board of Health and Welfare/Public Health Agency of Sweden). About 2,000 people die as a direct effect of alcohol per year, in addition, alcohol caused just over four percent of the total burden of disease in 2017 (data from the international global burden of disease(GBD) project).

Society/the government thus chooses to take responsibility for the population as a group through legislation, to steer it in the right direction. One can have political opinions on the details of the above, but no one would want to abolish all the laws and regulations. Right?

 

How much does overweight and obesity cost? More than you know

At the same time, obesity disease causes at least 3,400 deaths in the country per year. The total cost of overweight is SEK 23.4 billion per year, obesity an additional SEK 25.2 billion (report IHE). Every other adult Swede is currently overweight or has obesity(Public Health Agency of Sweden).

In response to this overweight and obesity epidemic, Swedish society is currently doing -what?

Almost nothing. (Well, we have a 15-year age limit if you want to buy a can of Red Bull and there are certain rules for what advertising to children may look like.) If we translate this approach to traffic, it would be equivalent to having right-hand traffic -but forget the rest (driving licence, speed limits, alcohol, seatbelt, traffic lights)…

We have petrol, alcohol and tobacco taxes. “Fetmainitiativet” (the obesity initiative) proposed a Swedish sugar tax, but this was dismissed by the then responsible minister,who instead wanted to see a “holistic approach”. There is still no sign of this “grip”.

On the contrary, we are unbridledly exposed to advertising of high-processed foods, snacks and sweets almost everywhere. (Public service even allowed Melodifestivalen to have pure junk food as its main sponsor this year). In my large supermarket at home you have to step 20 steps(!) from the checkout to get out of the “zone” with nothing but sweets, chocolate, chips and snacks -there is now even a mini shelf at the checkout between the merchandise band and the customer with small pieces of chocolate (just at eye level for accompanying children). No warnings, no age limits. Nothing.

The same government and society that otherwise impose traffic rules, age limits, extra taxes and warning labels choose to watch passively while the population becomes increasingly exposed to highly processed foods that we know lead to obesity disease. So now we as citizens are suddenly supposed to “discipline ourselves” and take responsibility ourselves, apparently?

This is unreasonable and in every way illogical. In addition, the problem already costs us 3400 deaths and SEK 48.6 billion every year. (Let that sink in).

 

Then why doesn’t anyone do anything?

No one “knows” exactly, but let’s speculate:

Do people realise that obesity is a disease, or do they think it is a poor lifestyle choice made by the patient? Considering Swedish healthcare professionals are basically not educated about obesity disease at all, then how much do our politicians and decision-makers know? Do they think high-processed food is harmless? How strong is the food industry’s own lobbying (quite strong, one might suspect)? How much public opinion is there to help people avoid overweight or obesity?

 

The Four Black Dots

In the next part of the series we will list our proposals for society measures, but you will get a little sample here: in Chile you have a pronounced overweight and obesity problem (75% of the adult population is overweight or obese). Since 2016, there has been an action plan in place to tackle this at the community level. The reason for this: Senator Guido Girardi, who is also a trained physician.

Chile has introduced a number of interesting reforms in this area:

Soda tax: sweetened beverages have an 18 percent tax.

The four Black Dots. If a food item is unhealthy in terms of sugar, salt, caloric content or saturated fat respectively, each of these categories results in a black stop-shaped label being put on the packaging. The customer can thus directly see if an item has zero, one, two, three or, in the worst case, four black dots. The effect is obvious and immediate: no more guessing what the small print in the table of contents really means, and extremely difficult for the producer to get around the problem via misleading advertising or the like.

Result: accompanying children often point out to mom or dad themselves that they don’t want food with black stop signs on -and the industry self-adapts to avoid the black labels. (Read more in the New York Times atricle.)

– ban on junk food advertising on radio and television between 6 a.m. and 10 p.m.

– ban on mascots and cartoon characters linked to junk food (e.g. Tony the Tiger at Kellogg’s).

So it is possible to make changes -if only the will to do so is there.

In the next blog section we will list our suggestions for action – follow us!

/Carl-Magnus

Obesity -who is to blame? Part 3

By | About obesity, Body weight regulation, Food and drink, News | No Comments

On a normal day…

On the burger joint’s drive-thru: the taste of hot fresh grilled burger, a little sweetness from the dressing and bread, salty fries, bubby cola flavor from the soda -just what I needed now! (This is what a bliss point tastes like, see below!)

At the same time, at one of our info meetings: “obesity is of course my own fault, no one has forced me to eat this much…”

Meanwhile, in a social media comment field: “fat people have themselves to blame, no one has forced them to put all that rubbish in their mouths…”

At the same time, in a boardroom: “… we see excellent growth in all markets, especially the Nordic market has developed favourably since we…”

Is all this connected? And if yes, then how? We’ll talk about that today.

 

Bliss Point

Let’s start with the meal we descibed. Now it was a Burger Meal of some kind, but might as well have been a microwave lunch, sweetened drinking yogurt or a Friday snack in front of the TV: here we need to learn about the term “Bliss Point”. The following quotes are from Svenska Dagbladet’s article series on obesity the other week:

“Bliss point is a term that describes the proportion of sugar but also fat, salt and other flavors, which is maximally alluring to our reward system. If the point is exceeded, we feel disgust because it becomes too sweet or too salty. But all the way up to the “disgust point”, the product gradually becomes increasingly attractive. The term bliss point has been used in the food industry since the 1970s when it was explored in detail.

An important discovery was when sugar, fat and salt are combined, the respective disgust point is raised and the product instead becomes super rewarding. For children, the disgust point is just over 25 per cent sugar, for some up to 36 per cent. That’s just over twice as high as for adults, and explains why products aimed at children are often made sweeter.

In addition, some ingredients can shift the disgust point upwards for other ingredients, thus increasing consumption, such as sugary soft drinks together with salty snacks.”

 

Bliss Point: the perfect combination of sweet, salty, fat

So it’s no coincidence that a Burger Meal looks the way it does – it’s the perfect, super rewarding, combination of sweet, salty and fat that releases the most rewarding neurotransmitters (endorphins, dopamine) in our brains. Once there, the various companies have gradually increased portion sizes and thus the profits – compare a burger meal in 1950 against today in the first picture, or how, among other things, our “Friday in front of the TV” habit has increased Swedish potato chip sales in the second picture:

And so the “no one has forced me” reasoning tags along, doesn’t it? This food is scientifically expert designed to produce as much reward hormones as possible in our brains every time we eat(!).

 

Study: High processed food -weight up

This spring, a very well-crafted study on just that was published by Kevin D. Hall in Cell Metabolism (“Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain…”). 20 adult participants, weight stable with BMI around 27, were stayed at the clinic for two weeks. They were randomized to either eat high-processed food or unprocessed food. They could eat as much or as little as they wanted. The result? Those who lived on high-processed food ate an average of 508 kcal more per day than the others, through eating more fat and carbohydrates, but not protein. After the study period, those who ate high-processed food had gained an average of 0.9 kg, those with unprocessed instead lost an average of 0.9 kg! See also the chart in the title image of the blog here above.

The study has, quite rightly, already received a great deal of attention. And note that these were weight-stable study subjects who did not have obesity, yet it becomes so obvious in just two weeks.

So you see, it’s all connected! Developing overweight/obesity is not the individual’s “fault”, our food society is today like an ingeniously rigged minefield with “bliss points” everywhere. (And so far, the government is doing nothing about this basically, but more about their responsibilities in the next blog section).

 

Big business

So to the boardroom we mentioned in the beginning: who are these companies?

Well, it’s Nestle (including Mövenpick and Dreyer’s ice cream, PowerBar, NesQuick, KitKat, Smarties), Pepsico (including Tropicana, Mtn Dew, Gatorade, 7Up, Pepsi, Pizza Hut, KFC, Taco Bell), Unilever (including GB Glace Group, Ben&Jerry, Knorr, Becel), Coca Cola (Fanta, Sprite, Monster, VitaminWater, etc.) -add the companies Mars, Kellogg’s, Kraft, McDonald’s, Restaurant Brands Int groups (including Burger King and Tim Horton’s), Orkla Foods (OLW m.m.) and a couple more and you have the majority of all processed foods in your own store at home.

This is big businessnothing is left to chance. Including our taste buds and reward systems.

A hefty cynicism can be found in these large companies’ product ranges: the same companies that have had full control of “bliss points” since the 1970s, and are actively contributing to our ongoing obesity epidemic, are engaged in -you guessed it! -the weight loss industry: a quick Google search shows a market report on the globalWeight Loss and Obesity Management marketand finds some familiar companies listed there -Coca Cola Co., Nestle, Pepsico, Unilever, Kellogg’s…

So the same companies that create our highly processed, bliss point-optimized foods make sure to then also offer weight loss methods and make money off us once more, so to speak.

We can only imagine how perfectly orchestrated these companies feel that it is, when the consumers who suffer healthwise from weight gain only blame ourselves -or each other..!

The next section will be about society, government and politics. What should they be able to do to help us out of this? What have other countries already done and succeeded in? Follow us!